Since 1961 "the jewelry store on the corner" has been providing clients with great service and quality pieces of fine and estate jewelry. Originally started by jeweler Curtis "CC" Luffman, Luffman's Jewelers quickly became a reputable name in the watchmaking and jewelry repair business. In the early 70's Luffman hired local high-school-student Philip Sturgill and, over the years, taught him the skills to become one of the New River Valley's best and most sought-after jewelers. Sturgill went on to purchase the business from Luffman in 1989 and change the name to P.R. Sturgill Fine Jewelry. Today, just as in 1961, P.R. Sturgill Fine Jewelry performs all jewelry repairs in-house. This includes ring-sizing, gemstone setting, custom engraving, and all other jewelry repairs. The work performed is quality work by certified jewelers who have a passion for what they do. We're proud of what we do here.